Paid Search for Automotive
Search Advertising Strategy Driven by Sales Data & Customized to Capture Consumer Micro-Moments with Unique Re-Marketing, Display & Pay-Per-Click Ads.
DyGen is your trusted business partner
in automotive search marketing.
- Strategy Built on Actual Sales Data
- Customized Ads for Each Micro-Moment
- Your Own Dedicated Customer Care Team
Strategy
Automotive Pay-Per-Click Advertising Focused around your Actual Sales Data and Dealership Traffic Goals.
Traffic for Less
Custom Search Ad Copy Designed Reach Consumers at each of the 5 Unique Micro-Moments of Car Shopping.
Team
A Certified Customer Care Team you can always reach to Get Answers to your Search Marketing Questions.
Strategy Tailored to Your Inventory and Sales Data
We look at your sales data in relation to your competitor’s and analyze your make/model market share to build a comprehensive search marketing strategy based on your dealership’s inventory data.
Example 2016 YTD Sales Data:
Do you know what Make/Models to advertise in what areas?
Do you know why?
Example Customized Geo Strategy:
Not Just Where, but why?
Dominate make/models in a zip?
Want to target a competitor?
More Traffic for Less Money.
How? By reaching the consumer at each of the 5 micro-moments during the car shopping journey:
Which vehicle is best? / Is it right for me? / Can I afford it?
Where should I buy it? / Am I getting a deal?
Just like your dealership is different than your competitors, each customer searches differently. By creating unique display and remarketing ads as well as campaign types with customized ad copy, your dealership’s ads have higher engagement and conversion levels, effectively driving traffic to your website for less cost-per-click.
A Team You Can Reach at Any Time.
We want you to feel comfortable contacting your DyGen team whenever you have questions about automotive digital advertising. Each individual is certified in Google, Bing, YouTube, and can help answer any concerns you may have. Your customer care team includes a:
Digital Account Executive – The face of DyGen to your store. Focuses on dealer month and quarterly initiatives and formulates complete Digital Marketing Strategy
Digital Account Architect – The mad genius behind the strategist who is actively optimizing keywords, ad groups, ad copy, device syndication and budgetary allocation
Quality Control Scientist – The analytical, “everything must be perfect” individual who daily checks for tracking issues, and any human or technical areas for improvement.
Copy Writers – Trained in Automotive specific advertising tactics, these creative types are here to help your ads stand out from all the other generic ads out there.
You’ve never spoken with your SEM partner about Inventory and Car Sales
You’ve never seen your actual Google Adwords account
You don’t know how much budget goes towards each new car model and why
You’ve never thought about the consumer journey and how to target them
Your ads look like your competitors ads
You can’t get ahold of your SEM partner for 24 hours.